We refreshed the visual identity of PC Garage, one of Romania’s leading IT retailers, respecting their heritage while injecting vibrant color. We introduced a dynamic color palette where each combination represents different PC components, symbolizing how these elements come together to create a complete system.
A highlight of our redesign is the creative use of the component "tag." This feature not only enhances the visual appeal but also significantly improves user interaction. We developed a web interface that allows users to share their custom PC builds with their chosen color schemes. By clicking on a tag, users are seamlessly directed to the product page, initiating the DIY building process for their next PC.
This new approach not only refreshes PC Garage's brand but also fosters a more engaging and personalized experience for their customers, merging aesthetics with functionality.
