TEDAI Vienna marked Europe's first TED conference dedicated entirely to artificial intelligence, and we built a visual identity to match that scale of ambition. Drawing from TED's editorial rigor and the conference's forward-looking AI theme, we developed a system that felt both authoritative and dynamic, anchoring the event across every physical and digital touchpoint. We handled the full creative execution, from wayfinding signage and badge design to interior installations, LED screens, and outdoor billboards, integrating motion design with bold typography and adaptive graphic systems, bringing TED AI's presence to life across the entire conference experience.
